Today we’d like to introduce you to Jenny Rozalsky.
Hi Jenny, thanks for joining us today. We’d love for you to start by introducing yourself.
Looking back, my path to becoming a mural artist seems surprisingly natural, even though it didn’t feel that way at the time. Ten years ago, I couldn’t have imagined becoming a full-time artist.
Back then, I was already a successful landscape designer in Moscow, but I was craving adventure and felt that something bigger was waiting for me. I made the decision to leave everything behind and move to Bavaria to earn my master’s degree in Landscape Architecture. Those two years became some of the most exciting of my life. I studied, traveled, and worked on projects in different parts of Europe, including an internship in Norway. That experience completely changed the way I see spaces, design, and the world around me.
Soon after, an even more important chapter began—motherhood.
Becoming a mom reshaped my priorities in ways I never expected. I realized that family was the most valuable investment I could make, so I stepped away from architecture to create more time and freedom to be with my children. Looking back, I wouldn’t change that decision for anything. That season of life gave me the space to slow down, reflect, and rediscover the creative side of myself.
It all started in our home in Bavaria when I painted a mural for my first daughter’s nursery. Everyone who saw it said the same thing: “You should keep doing this.” Soon after, I painted a mural for a local beauty salon in exchange for a hair appointment—hardly a glamorous beginning, but it was enough to prove to myself that I could do this professionally. That project led to another commission, then another, and before long, a new career was quietly taking shape.
Then life surprised us again. My father was diagnosed with cancer, and around the same time my husband and I made the difficult decision to move to the United States. We wanted to build our life in my husband’s hometown while also keeping the possibility of one day reuniting my family here. Sadly, my father passed away before he could see how well we had settled into our new home.
Starting over in a new country certainly came with its challenges, but after years of navigating everyday life in German, living in an English-speaking environment felt incredibly freeing. We no longer had to juggle three languages at home, our children naturally became bilingual, and for the first time I could focus all of my energy on building a business instead of simply adapting to a new culture.
That was the moment I fully committed to growing a custom mural business. Everything I had learned throughout my journey—from art and design to architecture and international experiences—became part of the foundation I was building on. Most importantly, I had the unwavering support of my family every step of the way.
Today, three years after moving to the United States, I can honestly say I’ve found the career I was meant to have. Every mural lets me combine art, architecture, storytelling, and human connection while transforming ordinary walls into something deeply personal.
And the best part is that it still feels like the beginning. Every project teaches me something new, every client brings a new story to tell, and I still wake up excited about what’s possible next.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely hasn’t been a smooth road, but looking back, I don’t think I would change much. Every challenge pushed me to grow in ways I couldn’t have anticipated.
Starting a business from scratch in a new country meant learning everything at once—how to market myself, network, price my work, communicate my value, and navigate an entirely new business culture.
One of the greatest blessings along the way has been the incredibly supportive entrepreneurial community here in the Melbourne and Palm Bay area. From local networking groups to the Chambers of Commerce, and the educational programs offered by weVENTURE, I found people who genuinely wanted to see small businesses succeed. I enrolled in their introductory course for women entrepreneurs very early in my journey, and the knowledge and mentoring I received helped me avoid countless mistakes. I’m excited to continue with their advanced program as my business grows.
I also became a lifelong student. I listened to audiobooks by established mural artists and podcasts by creative entrepreneurs who were willing to share the lessons they’d learned before me. During my first two years, I attended what felt like endless networking events. There were weeks when I was exhausted from shaking hands and introducing myself in every room I walked into, but over time those relationships turned into opportunities, friendships, and a strong professional network. Today, I attend fewer events because I’ve learned that meaningful relationships matter far more than collecting as many leads as possible.
Of course, there were moments of burnout and times when I questioned whether I could keep everything balanced. Building a business while raising children means there are always competing priorities, and I’ve learned that there isn’t a perfect formula for doing both. What has helped me most is remembering why I chose this path in the first place. Success means very little to me if it comes at the expense of missing my children’s childhood.
Looking back, I realize every challenge came with a lesson, and every person who encouraged me became part of my journey. That’s probably the biggest lesson entrepreneurship has taught me: you don’t have to know everything when you begin. You just have to stay curious, keep learning, and be willing to accept help along the way.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I create custom hand-painted murals for homes, businesses, and public spaces throughout Florida. While my work ranges from tropical residential interiors to commercial feature walls, every project has one thing in common: it is designed specifically for the space and the people who use it.
Because of my background in architectural and landscape design, I don’t approach a wall as a blank canvas. I see it as part of a larger environment. Before I ever pick up a paintbrush, I study the architecture, natural light, proportions, traffic flow, and the purpose of the space. My goal is for the mural to feel as though it has always belonged there rather than simply being added to a wall.
I’m probably best known for immersive nature-inspired murals, especially tropical botanicals, coastal landscapes, and underwater scenes that reflect Florida’s beauty. I love bringing the outdoors inside and creating spaces that make people feel calmer, happier, and more connected to nature.
What sets me apart isn’t just the artwork itself but the process behind it. I spend a great deal of time listening to my clients, learning their stories, and understanding how they want a space to feel. Whether I’m designing a nursery, a restaurant, or a luxury home, I believe the best murals tell a personal story rather than following trends. That’s why no two of my projects are ever the same.
I’m also passionate about combining traditional craftsmanship with modern technology. I use digital design tools and virtual reality to help clients visualize a mural before painting begins, making the creative process more collaborative and giving them confidence in the final result.
What I’m most proud of isn’t a particular mural—it’s when clients invite me back to paint another room or recommend me to their family and friends. To me, that’s the greatest compliment I can receive. It tells me that the mural became more than decoration; it became a meaningful part of their home or business.
At the end of the day, I don’t just want people to say, “That’s a beautiful mural.” I want them to walk into a space and feel that it reflects who they are. When art creates that kind of connection, it becomes something people live with and enjoy every day.
Can you tell us more about what you were like growing up?
I was a curious child long before I realized I was artistic. Looking back, I think my childhood was shaped by people who each gave me a different way of seeing the world.
My summers were spent in the countryside with one of my grandmothers, who cared for a large organic vegetable garden entirely by hand. I worked alongside her every day, learning that beautiful things require patience, observation, and consistent care. We didn’t have smartphones or the internet, so my cousin and I created our own entertainment. We made tiny fairy dolls from flowers and sticks, designed dresses for paper dolls, and covered asphalt pathways and smooth metal fences with countless chalk drawings, inventing imaginary worlds around us. I think that’s where both my creativity and my love for nature began.
My other grandmother nurtured a completely different side of me. She had a membership at our local opera house and regularly took me to ballets, operas, and theatrical performances. She introduced me to classical music, taught me the joy of shouting “Bravo!” and bringing flowers to the performers, and took me to the Hermitage Museum in St. Petersburg when I was eleven years old. She opened the door to art and culture in a way that shaped my appreciation for beauty long before I understood its influence.
I’ve also always loved experimenting. As a child I invented my own dessert recipes, made homemade face masks from honey and farmer’s cheese, and even tried juicing everything from cucumbers to dandelions because I was convinced it would be healthy. Looking back, I think I’ve always been happiest when I was creating or discovering something new.
One story my family still loves to tell happened around New Year’s. I painted a holiday poster for my mom to take to her office, and one of her colleagues asked if I was studying art because it looked so professional. My mom smiled and said, “No, she just tends to do everything beautifully.” They encouraged her to take me to the local art school that very day. The teachers reviewed my portfolio and admitted me in the middle of the school year without entrance exams. On the way home, we accidentally left my entire portfolio on the bus. My grandmother managed to track down the driver, who had safely turned it in, and we rushed to retrieve it. I almost lost my best paintings just as they had opened the door to the next chapter of my life.
My parents influenced me in different ways. My mother recognized my creativity early and encouraged it. She often says I was perfectly happy spending hours drawing, creating, and entertaining myself. My father, an engineer, inspired my curiosity and taught me to keep searching for solutions instead of giving up when something seemed impossible. When I missed the cutoff for one of the highly competitive tuition-free spots in the university architecture program, I thought I might have to give up that dream. We weren’t a wealthy family, but my father decided to pay for my education rather than let that setback determine my future. Today I realize he gave me much more than the opportunity to earn a good degree. He taught me that when one door closes, you don’t have to abandon the destination—you look for another way to get there.
Looking back now, I realize that the person I am today was already taking shape back then. Curiosity, creativity, perseverance, a deep love for nature, and an appreciation for beauty were all planted in childhood by the people who loved and believed in me. I feel incredibly grateful that they recognized those little sparks before I did.
Pricing:
- Every mural is custom designed and individually quoted based on the size of the space, design complexity, location, and surface conditions.
- Complimentary 15-minute discovery calls are available to discuss your project and provide a preliminary investment range.
- Optional on-site consultations are available for projects that benefit from an in-person site evaluation before design begins.
- Serving residential, commercial, and public art clients throughout Florida, with travel available for larger commissions.
Contact Info:
- Website: https://www.jennyrozalsky.com/
- Instagram: http://www.instagram.com/jennyrozalsky/
- Facebook: http://www.facebook.com/jennyrozalsky/
- LinkedIn: https://www.linkedin.com/in/jennyrozalsky
- Youtube: https://youtube.com/@jennyrozalsky
