Today we’d like to introduce you to Adriana Roberts.
Hi Adriana, so excited to have you with us today. What can you tell us about your story?
Adriana is a recognized coach in marketing and business within the beauty industry. She is trainer, pilot, creator of a renowned eyelash extension brand that bears her name, and the founder of one of the largest global communities of women in the eyelash extension industry. With over two decades of experience on customer services, she has solidified her reputation as a leader in both business development and the beauty industry in the United States.
Her life story as a Lash Artist, pilot, Latina woman, entrepreneur, wife, and caregiver of a spinal cord injury veteran is a source of inspiration. Adriana’s mental strength and emotional resilience demonstrate that building a successful life is possible regardless of life’s circumstances.
Her transition into the beauty industry marked a pivotal moment in her career. As a Lash Artist she created a business model that help her to becoming an International Lash Trainer for globally recognized academies, endorsed by the National Association of Lash Artists (NALA). She holds certifications from prestigious institutions across the United States, Europe, and Latin America.
Adriana is the founder of the “Movimiento Lashista,” an initiative that inspires and empowers thousands of women daily to become professionals in the field through her YouTube channel and specialized training programs in Eyelash Extensions, Marketing, Business, and Mindset. Her work has significantly contributed to the economic empowerment of countless women worldwide through her educational programs and collaborations with accredited academies, ensuring top-tier training for her students.
Her mission is to empower women economically and emotionally by leveraging the tools provided by the beauty industry. Adriana is passionate about creating confident entrepreneurs and teaching them to transform their fears into opportunities, no matter where they are in their journey. **You are not alone!**
We all face challenges, but looking back would you describe it as a relatively smooth road?
Balancing her roles in both her personal and professional life has required immense mental strength and emotional fortitude. From navigating the demands of caregiving to building a business from the ground up, she has encountered moments of self-doubt, financial strain, and societal expectations. Yet, Adriana has used each obstacle as a stepping stone, transforming fears into opportunities and proving that success is possible regardless of the circumstances. Her story exemplifies perseverance and the unwavering belief in the power of determination and purpose.
As you know, we’re big fans of Movimiento Lashista. For our readers who might not be as familiar what can you tell them about the brand?
Movimiento Lashista is a global initiative dedicated to empowering women in the beauty industry by providing the skills and tools needed to build successful beauty businesses. We specialize in comprehensive training that goes beyond lash extension skills, focusing on business development, client attraction, pricing strategies, and mindset transformation.
What sets us apart is our commitment to creating confident entrepreneurs. Through our programs, women gain not only the expertise to excel in their craft but also the knowledge to turn their passion into a thriving, sustainable business. Movimiento Lashista is more than training—it’s a movement that empowers women to achieve independence and success in the beauty industry.
What makes you happy?
What truly makes me happy is my family, traveling, and helping others. Being free to own my time is one of my greatest joys, which is why I work so hard—to create space for my husband and me to explore the world together. I firmly believe we weren’t put on this earth just to work. True happiness lies in creating memories and experiences, and for me, traveling is the ultimate way to do that. Whether I’m adventuring solo or with my loved ones, each journey brings inspiration, connection, and a deeper appreciation for life.
Contact Info:
- Website: www.movimientolashista.com / www.adrianalashista.com
- Instagram: https://www.instagram.com/adriana_lashista/
- Facebook: https://www.facebook.com/adrianalashistaa/






Image Credits
Adriana Lashista photos
