Today we’d like to introduce you to Alexandria Jeffrey.
Hi Alexandria, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I didn’t just wake up one day and decide to become a Loctician- it was a calling that grew with me, strand by strand, twist by twist.
My love for hair started long before I ever touched my first set of Locs. Growing up, I was always fascinated by the beauty, strength, and versatility of natural hair. I saw how hair connected to culture, confidence, and self-expression. But I also saw the struggles-dryness, breakage, and the lack of proper knowledge about how to care for natural textures.
That’s when curiosity became passion. I wanted to learn not just how to style hair, but how to nurture it!
Like most journeys, mine started with experimentation. I practiced on myself, my friends and strangers who became clients. Twisting, braiding and retwisting; teaching myself the foundations. I studied every detail: how the scalp responded, how hair blossomed with the right care, how Locs transformed not just looks lives.
I realized quickly: this was more than hair. This was about identity, confidence and healing.
I had many moments of doubt-times when I questioned if I was good enough, if I could turn this passion into a profession. There were many nights of research, trial and error, and investing in tools and products when money was tight.
The turning point came when I stopped seeing hair care “just as a side hustle” and started treating it as my craft and business. I invested in professional training, connected with other Locticians, and educated myself deeply about scalp health, growth, and holistic care.
Clients started returning. Word spread. My online presence grew. My chair wasn’t just about styling-it became a safe space. A place where people could sit, exhale, and leave feeling brand new.
As my skills sharpened, I started to see the bigger vision: creating a brand that not only styled locs but nourished them. That’s how LOC HEADZ was born. Products and services designed with love, culture, and growth in mind.
I embraced social media, documented my journey, shared transformations, and educated others. The more I poured into my clients and my brand, the more it grew. Before I knew it, I wasn’t just a Loctician- I was building a community.
Today, I stand as a proud, successful Loctician-not just because of the styles I create, but because of the confidence I help restore, the knowledge I share, and the love I pour into every scalp and strand.
Success to me isn’t just financial-it’s when a client looks in the mirror and smiles like they’ve met themselves again. It’s when someone messages me months later saying their locs are flourishing because of the tips and care I gave them!
We all face challenges, but looking back would you describe it as a relatively smooth road?
The road wasn’t easy at all! There were times I doubted myself, times when I didn’t have all the resources, and moments where I questioned if I could really make a living doing what I loved. I had to deal with long hours, trial and error and learning the business side of things the hard way. There were days clients didn’t show up, or when I had to stretch products because I couldn’t afford to restock as quickly as I needed.
But every single challenge shaped me. The slow days taught me patience. The mistakes taught me technique. The financial struggles taught me creativity. And the doubt? It pushed me to sharpen my skills until I could no longer deny that I was built for this.
What kept me grounded was remembering why I started. Locs are not just hair-they’re a crown, a journey, and a refection of strength. That’s why, no matter how hard it got, I kept showing up. Now, every challenge I faced turned into a stepping stone that led me exactly where I am today.
We’ve been impressed with Empress Locs and Braids LLC, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Empress Locs and Braids LLC is a Loc care salon specializing in products and services tending to just Locs. We specialize in Micro Locs, Starter Locs, Loc Extensions, Loc Reattachments, Traditional Locs using the Palm roll and/or Interlocking methods using the best Loc products in the market. Our goal is to ensure all of our clients feel rejuvenated after a full service visit at our salon. I am super proud of the continuous growth in our LOC HEADZ community!
Empress Locs and Braids LLC has its very own brand of oils; The LOC HEADZ Oil Collection is both local and international. The LOC HEADZ Oil Collection is an astounding collection of oils that help repair dry and itchy scalp, sore spots, promotes hair growth, stops headaches, helps with inflammation and so much more!
Our products and services can be found on our website empresslocsandbraids.com
We’d love to hear about how you think about risk taking?
Renee Anthony-
Ayanna Andrews-auravimfw@gmail.com
Tiffany Caves- tiffanycaves@gmail.com
Contact Info:
- Website: https://www.empresslocsandbraids.com
- Instagram: https://www.instagram.com/lifewithempress
- Facebook: https://www.Facebook.com/hairbyempress
- Youtube: https://www.youtube.com/@empresslocsbraidsllc
Image Credits
Cherise Adams from Cherise takes Pictures
