Today we’d like to introduce you to Casi Sandeman.
Hi Casi, please kick things off for us with an introduction to yourself and your story.
When I was little, my aunt would send me disposable cameras, and I quickly became hooked on capturing moments and the world around me. As I got older, I started styling my friends and doing photoshoots with early digital cameras and even web cameras. By the time I reached high school, I realized photography could be more than just a hobby—it could be a career. So, after graduation, I moved to South Florida and enrolled at The Art Institute of Fort Lauderdale, focusing on commercial photography.
As it came time to select the focus for my final portfolio, I knew I wanted to blend fashion and commercial photography, as I had a genuine passion for working with people. My portfolio ended up winning best in class, and I soon started working professionally in the field. Unfortunately, I graduated in 2008, just as one of the worst economic downturns in U.S. history was beginning. It was a tough start for a fresh, young photographer, but this challenging period ultimately tested my dedication and love for the craft.
I’m incredibly proud of my portfolio and the clients I’ve worked with over the past 16 years, in vibrant cities like Los Angeles and New York City. The journey has taught me to truly recognize the difference between fleeting interest and a genuine, enduring passion for my craft. Photography feels second nature to me, and my greatest reward is seeing my clients shine through the lens, bringing their stories to life in each photoshoot.
Right now, I’m concentrating on creating commercially viable images that help promote products and brands, while using my free time to work on personal projects. As long as I’m behind the camera, no matter the project, I’m happy!
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It certainly hasn’t been a smooth experience. As humans, artists, and business owners, we’re expected to pivot almost every year now. The landscape is constantly shifting, and adapting is essential. While I see this as a healthy challenge, I’d be remiss if I didn’t acknowledge the difficulty it can pose for individuals or small businesses. Exhaustion does set in and one must be able to know when, how and why you should continue forward.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
After 16 years as a professional photographer, I’ve had the opportunity to refine my core strengths. One of my greatest joys is quickly putting my subjects at ease, creating an environment where they can truly be themselves. This natural comfort allows us to capture striking images that stand out. I’m also deeply passionate about storytelling, lighting, and editing in a way that enhances, rather than distracts from, the subject. I like to have fun on set, keeping it joyful and memorable.
Where do you see things going in the next 5-10 years?
I think the key is finding a balance between embracing technological advances and developing a personal style that can’t be replicated by AI or anyone else. It’s about understanding your unique strengths, knowing what sets you apart, and owning those qualities with confidence. You might find yourself creating for reasons you never expected, and that’s perfectly fine—it’s all part of evolving and being willing to pivot. Personally, I prefer my work to feel as natural as possible, but I’m also figuring out what that means as I move forward. As artists, we’re deeply connected to our work, which makes it tough to separate the creative side from the business side.
Contact Info:
- Website: www.casiphoto.com
- Instagram: https://www.instagram.com/casiphoto/
- Facebook: https://www.facebook.com/casiphoto
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