Today we’d like to introduce you to Shantel Sargeant.
Hi Shantel, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
My journey with Heavenly Treats & Tings began with something as simple as making cakes for family celebrations. At the time, I wasn’t thinking about starting a business. I just enjoyed being creative and adding my own special touch to birthdays and family gatherings. Believe it or not, I started out using boxed cake mixes and focusing mainly on decorating. I loved seeing how something so simple could be transformed into a beautiful cake that brought excitement and smiles to the people around me.
As time went on, what started as a hobby slowly turned into a genuine passion. I became more interested in not only how my cakes looked but also how they tasted. I started experimenting in the kitchen, learning different baking techniques, testing ingredients, and working on developing my own recipes from scratch. There was definitely a lot of trial and error along the way, but I was determined to create cakes that tasted just as amazing as they looked.
Eventually, after countless hours of practicing and perfecting my craft, I developed my own from-scratch cake recipes. Looking back, it’s amazing to see how far I’ve come, from decorating boxed cakes for family events to creating custom cakes and desserts completely from scratch.
In 2021, I decided to take my passion a step further and officially turn it into a business, Heavenly Treats & Tings. What began with cakes has since grown into a variety of custom desserts, including cupcakes, chocolate-covered treats, dessert jars, and other sweet creations. I love being able to offer my customers desserts that are not only visually beautiful but also full of flavor.
One thing I’ve always believed is that a cake should be more than just dessert. It should be something memorable, something that reflects the occasion and the person being celebrated. Whether I’m creating an elegant custom cake, a fun birthday design, or a collection of sweet treats for a special event, I put my creativity, time, and attention to detail into every order.
Of course, the journey hasn’t always been easy. Building a business while continuously improving my skills has required patience, dedication, sacrifice, and plenty of late nights. There have been challenges, learning experiences, and moments when I’ve had to push myself outside of my comfort zone. But every experience has helped shape me into the baker and business owner I am today.
One of the most rewarding parts of this journey is knowing that my creations are part of some of life’s most meaningful celebrations. There’s something special about seeing a customer’s reaction when they receive their cake or hearing how much everyone enjoyed the desserts. Those moments remind me why I started and continue to motivate me to grow.
Today, I’m proud to say that Heavenly Treats & Tings has grown from a simple hobby in my family’s kitchen into a business built on passion, creativity, quality, and love for the craft. I’m constantly learning, exploring new ideas, and finding ways to elevate what I offer.
If there’s one thing my journey has taught me, it’s that you don’t have to start with everything figured out. Sometimes, all it takes is a little curiosity, a willingness to learn, and the courage to believe in what you’re creating.
What started with a boxed cake mix has turned into something I never could have imagined, and the sweetest part is knowing that my story is still being written.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
It definitely hasn’t been a smooth road, but every challenge has helped shape me into the baker I am today. One of my biggest struggles was transitioning from boxed cake mixes to perfecting my own recipes from scratch. There were plenty of failed recipes, cakes that didn’t taste quite right, fillings that leaked, and cakes that literally started sliding apart!
Being a self-taught baker meant learning through trial and error, countless hours of practice, and sometimes starting completely over. On top of that, I had to learn the business side of things, from pricing my work to managing customers and orders.
Although the journey has been frustrating at times, I’ve learned that growth doesn’t happen overnight. Every mistake taught me something valuable and pushed me to become better.
I always say the cakes I create today wouldn’t be possible without the cakes that went wrong yesterday. And that’s what makes this journey so rewarding.
Appreciate you sharing that. What else should we know about what you do?
At Heavenly Treats & Tings, I specialize in custom cakes and handcrafted sweet treats that are just as beautiful as they are delicious. I’m especially known for my super moist, flavorful cakes, made from scratch using fresh, organic, and non-GMO ingredients.
What sets me apart is my attention to detail, creativity, and commitment to quality. I believe a cake should not only look amazing but taste even better! I’m most proud of how far I’ve come, from decorating boxed cakes for family gatherings to perfecting my own recipes and creating memorable desserts for my customers.
My goal is simple: to create beautiful cakes, unforgettable flavors, and a little sweetness in every celebration.
In terms of your work and the industry, what are some of the changes you are expecting to see over the next five to ten years?
Over the next 5–10 years, I see the baking industry continuing to grow, with more people appreciating custom-made desserts, unique designs, and high-quality ingredients. I believe customers will continue looking for cakes that are not only beautiful but also made with care and attention to detail.
Personally, my biggest goal is to turn Heavenly Treats & Tings into my full-time career, making a comfortable living doing something I genuinely love. Eventually, I’d love to have my own commercial kitchen or small warehouse space where I can create my cakes, expand production, and offer customers a convenient pickup location.
I don’t necessarily dream of having a traditional storefront. My dream is to build a successful, recognizable cake brand that allows me to do what I love every single day. For me, success isn’t about having the biggest bakery; it’s about building something sustainable, meaningful, and truly my own.
Pricing:
- Custom Cakes starting at $60
- Chocolate Covered Treats starting at $30
- Blank Canvas Cakes starting at $75
Contact Info:
- Website: https://www.heavenlytreatsntings.com/
- Instagram: https://www.instagram.com/heavenlytreatsntings
- Facebook: https://www.facebook.com/share/14oAFJnooa4/
