Today we’d like to introduce you to Ashley Rivera Mercado.
Hi Ashley, please kick things off for us with an introduction to yourself and your story.
I was born in Yauco, Puerto Rico and raised in Orlando, Florida, where my journey in marketing began. I started out like many others, moving through school and internships while trying to find my place in an industry that did not often reflect people who shared my background. Along the way, I built a career in marketing and communications, working on social media, content creation, and campaign strategy.
The turning point came during my MBA program at the University of Central Florida. I realized that while there were networking groups and professional organizations available, there was no dedicated space where Latinas in marketing and communications could connect, grow, and be recognized as leaders. That gap inspired me to create Mujeres in Marketing.
What started as an idea during graduate school has grown into a nonprofit organization and national community. Today, MiM provides mentorship, workshops, and events that focus on professional development and leadership for Latinas and allies. Our mission is to help this community unlock its full professional and creative potential while building an inclusive marketing industry where more Latinas thrive in leadership roles.
This journey has been fueled by resilience, cultura, and community. Every step of the way, I have been guided by the belief that representation in our industry is not optional. It is essential.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It definitely has not been a smooth road. I grew up low income and was a Pell Grant recipient, so even pursuing higher education felt like a huge milestone for me and my family. Starting Mujeres in Marketing while I was still in graduate school meant balancing a full-time job, coursework, and building something from the ground up with very limited resources. Like many nonprofit founders, I had to figure out how to create impact without a big budget or staff.
Another challenge has been navigating an industry where Latinas are underrepresented and undercompensated at every level of leadership. There were times when I questioned if there was space for me, or if people would take the vision for MiM seriously. That doubt, both internal and external, was tough to move through.
What has kept me going is community. Every time I meet a Latina or an ally who says she finally feels seen in this industry because of MiM, it reminds me why this work matters. The struggles have made us more creative, more resourceful, and more intentional about how we grow.
We’ve been impressed with Mujeres in Marketing, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Mujeres in Marketing is a 501(c)(3) nonprofit organization dedicated to realizing the professional potential of Latinas and allies in the marketing, communications, and creative industries. We do this through programs, education, and events that focus on career advancement, leadership, and building community.
What we are known for is creating spaces where cultura and career meet. Our workshops, masterclasses, and mentorship programs are not just about professional development, they are about seeing Latinas as leaders and decision-makers in an industry that often overlooks us. We specialize in providing the tools, resources, and networks that help our community not just get a seat at the table, but feel confident leading it.
What sets us apart is our commitment to authenticity. We do not just check a box on representation, we center Latinas and our allies in every program we design, from the speakers we invite to the stories we tell. We are proud that MiM has become a national community with roots in Orlando, and that we continue to grow through word of mouth and the power of our members.
Brand-wise, I am most proud that MiM is recognized for more than just networking. Our name is connected with mentorship, leadership, and professional excellence. For readers, what I want them to know is this: MiM is for you if you are ready to grow in your career, connect with a community that understands your journey, and invest in building a more inclusive future for marketing and communications.
Do you have recommendations for books, apps, blogs, etc?
For inspiration, I turn to El ADN Podcast by Victoria Leandra, especially the episode featuring Alicia Menendez, who went from starting a career in media to becoming the host of one of the most popular Latina-led podcasts in the United States.
Podcasts are a big part of my routine because I like to stay informed and grounded in different areas. I keep up with global affairs through The Daily from The New York Times and The Intelligence from The Economist, since my background is in political science and advocacy. I also love learning from women of color about financial literacy, so I listen to Friends That Invest and Networth and Chill.
For marketing and creativity, I gain inspiration from PrettyLittleMarketer, Annie Mai-Hodge on LinkedIn, and the Entreprenista Podcast. I also enjoy The Financial Diet on YouTube, which blends career, money, and lifestyle in a very real way. And of course, I read the Harvard Business Review to stay sharp on leadership, management, and business insights.
As far as books, I love to read mostly for fun! But I’ve been trying to make it through “Babel, Or The Necessity of Violence” by R. F. Kuang. My favorite book I’ve read this year, though, is “The Lion Women of Tehran” by Marjan Kamali.
Contact Info:
- Website: https://mujeresinmarketing.org
- Instagram: https://www.instagram.com/mujeresinmarketing/
- LinkedIn: https://www.linkedin.com/company/mujeres-in-marketing
Image Credits
Selfie image – Branding by Jo
Other images, different photographers but mostly Gigi Canaan
