Today we’d like to introduce you to Jennie Clarke.
Hi Jennie, we’d love for you to start by introducing yourself.
Back in 2015, I was right where so many parents find themselves — completely exhausted and unsure what else to try to help my son sleep. I had read all the books and done all the research, yet I still felt stuck. It wasn’t until we worked with a Certified Sleep Consultant that things finally turned around for our family. The change was incredible — we were all finally getting the rest we needed — and that experience completely changed my life.
It inspired me to become certified myself through the Family Sleep Institute, and I’ve been working with families since 2016 to help them find the same peace and confidence around sleep that we did. For years, I worked under an international company, proudly flying their flag and supporting families all over the world. But, over time, it became more and more clear that every child — and every parent — is unique. Not everyone fits neatly into a box, and sleep support shouldn’t either.
That realization led me to create Smart Night Sleep in 2022, where I focus on truly personalized sleep plans that meet each family where they are. Since then, I love helping parents feel supported, confident, and well-rested — because when a family sleeps well, everything changes – for the better.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t always been a smooth road — but honestly, I think that’s true for most small business owners. In the beginning, I was figuring everything out as I went — how to balance being a mom (with two young kids), supporting families who needed me, and learning how to run a business. There were a lot of trial-and-error moments, but I just kept coming back to my “why”: helping tired parents find rest and confidence.
One of the biggest lessons I learned along the way was that no two children or families are the same. The more families I worked with, the clearer that became. I realized I needed the flexibility to really listen — to understand each child’s unique personality and sleep needs, and to meet parents where they are so they can feel comfortable as they can be while feeling supported every step of the way. That realization is what led me to start Smart Night Sleep. I wanted the freedom to offer truly personalized, family-centered support that honors each parent’s intuition and each child’s individuality.
It hasn’t always been easy, but every challenge has taught me something valuable. And seeing families go from feeling exhausted and overwhelmed to confident and well-rested — that’s what makes it all so worth it.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Smart Night Sleep is really about helping families find rest and confidence again. I work with parents to create personalized sleep plans that actually feel doable — ones that fit their child’s unique needs and mold as best as we can to their parenting style. My goal is to take the stress and confusion out of sleep and replace it with calm and clarity.
I help families with everything from night wakings and early mornings to nap struggles and bedtime battles. But what truly sets Smart Night Sleep apart is the personal touch. There’s no one-size-fits-all approach here. Every child and every parent is different, and I make sure the plan reflects that. I take the time to really listen and understand what’s going on so that we can create a great plan that works and so that families feel supported and confident through every step of the process.
What I’m most proud of is the trust I build with families. I’ve been in their shoes — tired, overwhelmed, and just desperate for a good night’s sleep — so I approach every situation with empathy and understanding. Smart Night Sleep was built from that personal experience, and I think that’s what makes it so special.
I know firsthand how life-changing good sleep can be, and being able to guide other families to that place is something I’ll never take for granted.
Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
Baby to Child Sleep Support: I offer virtual Sleep Bundles for children ages 4 months to 8 years with support for two weeks. Each program begins with an expert evaluation of the child’s current sleep struggles, followed by a one-hour consultation with the family to develop a personalized sleep plan. Over the course of the two weeks, I guide families through the implementation of the plan, providing daily support through a sleep log and four additional phone calls to ensure parents feel confident and supported every step of the way to reaching their sleep goals. I also offer a free 15-minute intro call for potential new clients, so families can ask questions and see if the program is a good fit before getting started.
Smart Night Sleep Graduate: Once a child has completed the program, they become part of the Smart Night Sleep family. For that child, families have access to ongoing support at a lower, more affordable cost for any changes in sleep needs as their child grows or for any bumps in the road. This ensures parents always have guidance available as their child’s sleep evolves.
Sleep Consultant Collaboration: Smart Night Sleep is happy to partner with professionals, brands, and organizations to promote healthy sleep and family well-being through collaborations, guest blogs, and interviews. This is a great way to explore how we can make a bigger impact together.
The easiest way to work with me or support my work is to reach out, explore the services on my website, or connect with me on social media. I am always excited to talk about sleep. 💤
Pricing:
- Baby Sleep Bundle: $449
- Toddler Sleep Bundle: $449
- Child Sleep Bundle: $449
- SNS Grad Support Tune-Up: $55
- SNS Grad Support In-Depth: $110
Contact Info:
- Website: https://www.smartnightsleep.com/
- Instagram: http://instagram.com/smartnightsleep
- Facebook: https://www.facebook.com/SmartNightSleep/
- Other: https://share.google/Omuf3sOh0BQpCH7NG
