Today we’d like to introduce you to Liz Mbwambo
Hi Liz, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I have worked in marketing for a little over 12 years but typically on the “seller side” or in some “corporate structure.” From selling SEO, SEM, websites, media etc. Overtime the structure of corporate got exhausting. Unfortunately corporate has to answer to board members, and they have quotas to meet, I get it, it’s part of it. However, I was unhappy. I am naturally a nurturing person, so not being able to do what is in the best interest of the customer was like asking a fish to walk. It is against my nature.
One day I jokingly said to my husband “I have been doing this for so long, I know the ins and the outs, I can have my own marketing agency and be able to properly serve my clients”. He responded to me (very serious) “You absolutely can.” From there the thought kept growing. I said it again to a few friends, and they all said “you can!” From there, I realized the thought was not so crazy. I did research and found ways to get it done at the speed of cash without seeking investors or partners. I quit my corporate job and have not looked back.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No road ever worth walking is ever smooth. Taking my household from a dual income, to just my husband’s income for a while was extremely heart wrenching. No matter how many times I ran a mock budget the fear was massive. Did I do bad math on this budget? What if he gets laid off? What if I set my family up for failure?
The mental and emotional struggle is what kept me going back and forth on making the decision. I prayed a lot and somehow had peace every single time I thought of the decision.
We’ve been impressed with The LMB Marketing Group, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
The LMB Marketing Group is a full service marketing agency. We focus on small and medium sized businesses with strategic, results-driven marketing solutions.
We have:
-Hands-on Partner Approach: Emphasize relationship building but also deliver clear, performance-driven results with data-backed strategies.
-Scalable & Flexible Solutions: Flexible contracts. Our clients stay with us because they want to, not because they have to.
Full Service Offerings: Combining strategy, content creation and paid media execution, The LMB marketing Group offers end-to end solutions that grow alongside the clients’ business.
Our Values:
-Focus on helping: Our priority is your growth, we believe when you succeed, so do we.
-Work that matters: We are committed to driving real results, helping businesses grow and changing their generational wealth outcomes. We get to have an impact on the legacy the business owner leaves their family and their employees.
-Transparency: Open and honest communication with clear reporting on every marketing dollar spent.
-Share Knowledge: We believe in empowering clients through education, offering clear insights into our strategies and processes.
What would you say have been one of the most important lessons you’ve learned?
I have learned many things, I will have to narrow it down to the top two….You have to be passionate! However everyone throws the word passion around very easily. The word “passion” comes from the Latin word passio, which comes from the verb patior, meaning “to suffer, endure, resign”. If you are not willing to suffer or endure the hardship that comes with your passion, it is not your passion.
Secondly, regardless of your faith, I am a person of faith. I believe God puts ideas in our hearts and minds. He is the ultimate creator, so why not give us ideas to create? Just start. Start with writing things down. Start with research. Start with finding a mentor. Start somewhere, but just start.
Contact Info:
- Website: https://thelmbmarketinggroup.com
- Instagram: https://instagram.com/thelmbmarkeitnggroup
- Facebook: https://facebook.com/thelmbmarketinggroup
- Youtube: https://www.youtube.com/@TheLMBMarketingGroup
- Yelp: https://www.yelp.com/biz/the-lmb-marketing-group-orlando
Image Credits
The LMB Marketing Group
Photo in the blue Blazer : Crummy Gummy
