Today we’d like to introduce you to Maxwell Stroup.
Hi Maxwell, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
2018 – No car, making under $2k/mo, $10k cc debt, 76 year old CL roommate, zero direction
2019 – Went on my first international trip to Europe (huge impact on my life)
2020 – Started learning QuickBooks and Accounting from my dad and “youtube university”
2021 – Still learning in free time, provided free bookkeeping to friends and dad, 3 part time jobs just to pay bills
2022 – Officially started my business, still learning
2023 – Still learning, trying everything I can to improve / grow my business
2024 – Still learning, invested in paid online courses
2025 – $11k+ MRR, 1 employee, no debt, 1..5 year emergency fund, still learning, invested in coaching
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
– Not smooth at all…. Going into business means there are now an infinite amount of problems for you to solve at all times
BIGGEST STRUGGLES:
– Imposter syndrom
– Having to deal with bad clients as the only way to get real experience to earn the business of better clients
– Not knowing anything about running / growing a business
– Learning to ignore the opinions of friends / family who don’t have what I want
– Realizing the actual amount of actual work required to be slightly successful
– Figuring out what to spend your time and attention on in the business
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
– WHAT I DO: I show businesses if they’re actually making money in their business or not (and why)
– HOW I’M DIFFERENT: I leverage technology so my clients spend less time & effort providing me data
– PRIDE: I’m most proud of the level of trust my clients have with me
WHAT READERS SHOULD KNOW:
– I only work with QuickBooks Online
– I don’t offer tax or advisory services
– Business making $500k/yr+ would benefit the most from my services
– I offer a free “Financial Audit” to any business who wants their QuickBooks Online to tell them where there money problems are (limited slots available)
Where do you see things going in the next 5-10 years?
– I see the accounting industry becoming more efficient through technology and shifting towards financial / business advisory
Pricing:
- – Monthly Bookkeeping $500/mo+
- – Catch Up (prior bookkeeping) $2,000+
Contact Info:
- Website: https://ledgerframeworks.com/
- Facebook: https://www.facebook.com/MaxwellStroup/
- LinkedIn: https://www.linkedin.com/in/ledgerframeworks/
