Today we’d like to introduce you to Rhys Athayde.
Hi Rhys, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today.
I created PHANTOM Fitness in 2021 because I wanted to bring health and fitness to the comfort of people’s homes during the pandemic. After spending years of starting up and running luxury gyms in New York City and Los Angeles as an executive, as well as working exclusively with Victoria’s Secret and training notable figures such as Hugh Jackman, Taylor Swift, Ryan Seacrest, et al., I wanted to bring those celebrity’s workouts directly to you in the comfort of your home. I have over a decade of experience in strength and conditioning training, boxing, and wrestling. In these roles, I have worked with clients of various fitness levels and goals.
Now, PHANTOM Fitness motivates and supports clients with an engaging and tailored workout experience wherever they are, whenever they want.
I have also been featured in numerous digital and print publications such as Men’s Health, Vogue, GQ, and many more. More information can be found at www.joinphantom.com!
We all face challenges, but looking back would you describe it as a relatively smooth road?
Starting a business is full of obstacles and challenges. Every decision from small to big can potentially throw everything off course. Starting from scratch and taking the leap of faith is the biggest obstacle of all. From there, finding investors, creating the right systems, keeping up with the market, cash flow, and financial planning are all obstacles we’ve faced but it’s what we as entrepreneurs sign up for!
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
PHANTOM Fitness was created in 2021 after 7 years of being a celebrity personal fitness trainer. My goal with PHANTOM is to bring health and fitness and those celebrity’s workouts directly to the comfort of people’s homes during and after the pandemic. I spent years co-founding and running luxury gyms in both New York City and Los Angeles as an executive, as well as worked exclusively with Victoria’s Secret and trained notable figures such as Hugh Jackman, Taylor Swift, Ryan Seacrest, et al.. I have worked with clients of various fitness levels and goals and am able to motivate and support clients with an engaging and tailored workout experience wherever they are, whenever they want.
PHANTOM Fitness provides instructional workouts for all levels with some of your favorite celebrities. Not only are you learning from a seasoned personal trainer, you are also working out with some of the people who embody your fitness goals!
Can you talk to us about how you think about risk?
As I mentioned before, taking the leap to start a business is the biggest risk. From then on, particularly for a virtual business-like PHANTOM, I’ve had to keep up with the market and evolve the business. In this virtual world we live in today, it’s essential to evolve with needs of consumers. How PHANTOM looks today can be different a week, a month, a year from now. It’s important to be comfortable with risk and adaptability.
Pricing:
- $10 / month – app
- $100 / year – app
- Email [email protected] for private training package rates!
Contact Info:
- Website: https://joinphantom.com/
- Instagram: https://www.instagram.com/rjathayde/
- Facebook: https://www.facebook.com/rjathayde
- Linkedin: https://www.linkedin.com/in/rhys-athayde-888a9576/
- Youtube: https://www.youtube.com/channel/UCSoMGsLWZ5A2m0G5Woqcnzg
- Other: https://www.tiktok.com/@rjathayde?lang=en
Image Credits
Julian Mejia
Nick Starichenko
