Today we’d like to introduce you to Alessandra Haybittle.
Hi Alessandra, thanks for joining us today. We’d love for you to start by introducing yourself.
Passionate about sports, Alessandra, a runner, and Allan, a former soccer player, found in Pilates a shared passion for keeping their bodies healthy, strong, and flexible to support their cardiovascular activities. In 2019, after moving from Brazil with their two daughters, they opened the first IMX studio in Tampa, located in Carrollwood. They later expanded with a second studio in Wesley Chapel, and, im the beginning of 2025 the third studio in Winter Park with other partners.
This year marked a significant milestone for IMX, as we celebrated five years of dedication to movement, wellness, and community. What began as a vision to create a welcoming space for people to grow stronger—both physically and mentally—has evolved into a thriving fitness community recognized for excellence.
Our studios were honored with multiple awards, highlighting the passion and commitment that define our team and members. Among these recognitions, IMX Carrollwood and Wesley Chapel were named runners-up in Tampa Bay Magazine’s Best of Tampa Bay contest, while IMX Winter Park earned the title of Best of Florida in the Pilates/Yoga category.
On a personal level, being invited by Tampa Magazine to an exclusive event celebrating “Women to Watch in Tampa” was both an honor and an inspiring moment. Sharing space with such empowering women reaffirmed our mission: to motivate, uplift, and celebrate achievement—on and off the mat.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The biggest challenge we face is selecting the right professionals. We look for more than just instructors — we want people who are passionate about caring for our members. Since we provide all the technical training, we seek professionals who can help us build a strong community and a genuine sense of belonging.
As you know, we’re big fans of IM=X Pilates. For our readers who might not be as familiar what can you tell them about the brand?
Our goal at the studio is to help people improve their flexibility, strengthen their bodies, and feel their best — all in a warm, family-like, and welcoming environment that embraces our community.
We created our Elite Members Program to celebrate every milestone our clients achieve! Each time a member reaches a new goal, we honor their hard work with an exclusive Elite t-shirt — a symbol of dedication, progress, and pride.
Our mission is to keep every member motivated, engaged, and inspired to continue reaching new levels and chasing their next success.
This year, we’re proud to celebrate some incredible milestones across our IMX studios!
IMX Carrollwood and IMX Wesley Chapel were recognized as Runners-Up for Best Fitness Studio in the Best of Tampa Bay Magazine contest.
IMX Winter Park was awarded Best of Florida in the Pilates/Yoga Studio category!
If we knew you growing up, how would we have described you?
I grew up as a curious and passionate child — always creative and energetic, with sports being a constant part of my life. I tried a bit of everything: swimming, tennis, surfing, sailing — but running truly won my heart. I’ve completed over 100 races, including triathlons and marathons. I earned a degree in Business Administration and a postgraduate degree in Marketing, which helped me combine my passion with business management, guiding me on my journey to eventually open the studios.
Contact Info:
- Website: https://www.imxpilates.com/florida/carrollwood
- Instagram: @imxpilatescarrollwood @imxpilateswesleychapel @imxpilateswinterpark @alehaybittle
- LinkedIn: https://www.linkedin.com/in/alessandra-haybittle-309564342
- Other: https://www.entrepreneursherald.com/blog/alessandra-haybittle-on-winning-through-personalization-and-social-connection
Image Credits
Neusa Eimliano photography
