Today we’d like to introduce you to Dr. Jenice Armstead.
Hi Dr. Jenice, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started Kream Shea Shop during the COVID-19 shutdown, a time when so many of us were forced to slow down and look inward. During that period, I struggled to find skincare products that truly worked for my problematic skin—products that were natural, effective, and gentle. When I couldn’t find what I needed, I decided to create it myself.
What began as personal experimentation quickly turned into a purpose. I started formulating natural skincare solutions right in my humble kitchen, focused on ingredients that nourished, soothed, and restored the skin. Friends and family began trying the products, and their results and encouragement made me realize this was bigger than just me.
From those early kitchen batches, Kream Shea Shop was born. Today, the brand has grown into a self-care–focused skincare line rooted in intentional ingredients, wellness, and confidence. While the business has evolved, the heart of Kream Shea Shop remains the same—creating natural products that help people feel good in their skin, because everyone deserves skincare that truly works for them.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It definitely hasn’t been a completely smooth road—but it’s been an incredibly rewarding one. The journey has been full of trial and error, from early test batches that didn’t turn out right and resulted in wasted, unusable product, to refining formulas that truly worked. Each misstep became a lesson that pushed me closer to creating something special.
Over time, those lessons led to the development of my seasonal fragrances and eventually to the creation of organic perfume oils—something I’m incredibly proud of today. The process has been fun, frustrating, and deeply fulfilling all at once.
One of the ongoing challenges has been pricing—finding the right balance for handmade, organically small-batched products while honoring both the quality of ingredients and the labor involved. Another learning curve has been discovering which spaces and markets Kream Shea Shop truly thrives in. But through it all, the growth has been intentional, and the vision has become clearer with every step.
Overall, despite the challenges, this journey represents a dream come true. Every obstacle has helped shape the brand into what it is today, and I wouldn’t trade those lessons for anything.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Kream Shea Shop LLC is a homegrown, small-batch skincare brand specializing in custom, handmade organic skincare products created with intention and care. Every product is thoughtfully formulated to nourish the skin while delivering a true self-care experience.
What we are best known for are our light-as-air, fluffy whipped body kreams—a signature product that has become a customer favorite. These kreams are rich yet non-greasy, deeply moisturizing, and made with high-quality ingredients that leave the skin feeling soft, balanced, and loved.
What truly sets Kream Shea Shop apart is our commitment to quality and customization. I’m most proud of staying true to the integrity of every product I create—never cutting corners, even as the brand continues to grow. Each item is handcrafted in small batches to ensure freshness, consistency, and excellence.
Kream Shea Shop is not your average skincare brand. Our products are custom-made, organic, and designed to feel like luxury—down to every ingredient. We offer something for everyone, including those who prefer or require fragrance-free options. Every product is available in natural (no fragrance) as well as custom and seasonal fragrances, and we can personalize scents to meet the needs and preferences of each customer.
I want readers to know that Kream Shea Shop is about more than skincare—it’s about intentional self-care, inclusivity, and creating products that allow people to feel confident, comfortable, and radiant in their own skin.
What quality or characteristic do you feel is most important to your success?
The most important quality behind my success is a steadfast commitment to organic ingredients. Without that foundation, Kream Shea Shop would be just like any other body care business. Choosing organic, high-quality ingredients allows me to create products that truly nourish the skin, honor sensitive needs, and deliver a luxury experience without compromise. That commitment guides every formula, every batch, and every decision I make for the brand.
Pricing:
- 1oz Sample Baggies 25.00
- 4oz Whipped Body Kreams 25.00
- 2oz Dry Oils 15.00
- 15ml Perfume Oil 15.00
- 15ml Perfumes 15.00
Contact Info:
- Website: https://kreamsheashop.com
- Instagram: https://www.instagram.com/kreamsheashop/
- Other: https://www.tiktok.com/@kreamsheashop
Image Credits
Jenice Armstead and Davina McGinnis (Self Taken) We own all the rights to all the photos and images provided.
