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Hidden Gems: Meet Jazmin Smith-Steir of Zen Assistants

Today we’d like to introduce you to Jazmin Smith-Steir

Hi Jazmin, so excited to have you with us today. What can you tell us about your story?
My journey started like a lot of entrepreneurs—with a plot twist. I got laid off from my 9-to-5 corporate job and was left staring at my laptop wondering, What now?

After the initial freak-out (and ice cream), I realized something: I was done giving my time and energy to a job that could drop me like yesterday’s Wi-Fi. I wanted to own my time, build financial freedom, and create a life where I called the shots.

That’s when Zen Assistants was born. I took everything I learned from the corporate grind—managing projects, building systems, and making people’s lives easier—and turned it into a business that helps other people get it together. My team and I work with corporate professionals, real estate pros, graphic designers, coaches, non-profits—you name it. If they’re juggling too much, we swoop in and make life easier.

It hasn’t been all smooth sailing—I’ve had my share of “what the heck am I doing?” moments. But now, Zen Assistants is the go-to for busy entrepreneurs who need more time to dream big and take a step back (without the wheels falling off). We’ve helped clients raise over $1M, take weeks off their businesses, and actually enjoy the lives they’re building.

Looking back, getting laid off was the best thing that could’ve happened to me. It forced me to bet on myself, trust my instincts, and do work that truly lights me up. Now, I get to help others do the same—and honestly? It’s the best feeling ever.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Oh, absolutely not—it’s been anything but a smooth road! When I started Zen Assistants, I quickly learned that running a business isn’t just about doing great work—it’s about everything else that goes into making it sustainable.

One of my biggest challenges was learning how to price my services. In the beginning, I undercharged because I was so focused on just getting clients and proving myself. But as the demands grew and the value I was providing became crystal clear, I had to take a hard look at my pricing. Let me tell you, raising your rates as a business owner feels scarier than hitting “send” on a risky text, but it’s so necessary.

Another big struggle was building my team. I went from being a one-woman show to needing help—but finding the right help took time (and a lot of trial and error). Delegating wasn’t second nature to me; I’d been so used to doing it all myself. Learning to let go and trust others was a process, but now I have an amazing team that runs like a well-oiled machine.

And, of course, balancing it all hasn’t been easy. As a wife and mom, juggling the needs of my family and my business sometimes felt like walking a tightrope. There were times when I wondered if I could really handle it all. Spoiler alert: I could, but it took setting boundaries, learning to prioritize, and, most importantly, giving myself a little grace.

Every struggle along the way taught me something valuable—whether it was the importance of clear systems, pricing confidently, or just trusting the process. So no, it hasn’t been smooth, but the bumps in the road are what helped me build Zen Assistants into the business it is today.

Appreciate you sharing that. What should we know about Zen Assistants?
Zen Assistants is more than just a business—it’s a lifeline for busy professionals, entrepreneurs, and organizations who are tired of feeling overwhelmed and stretched too thin. We specialize in helping our clients take back their time by managing the behind-the-scenes tasks that often feel impossible to keep up with.

Our clients range from corporate professionals and real estate agents to graphic designers, coaches, and non-profit organizations. What ties them all together is the need for balance—and that’s where we come in. Whether it’s streamlining operations, creating workflows, or managing day-to-day projects, Zen Assistants ensures things run smoothly so our clients can focus on their passions and big-picture goals.

What sets us apart? We’re not just task-doers; we’re process builders and time optimizers. Our ability to create replicable systems is a game-changer for our clients. For example, we’ve helped two clients raise over $1M and supported others in stepping away from their businesses for weeks at a time—with total peace of mind.

Another thing that sets Zen Assistants apart is our human approach. We aren’t just checking off to-do lists; we’re genuinely invested in our clients’ success. We listen, adapt, and tailor solutions to fit their unique needs. Building meaningful relationships with our clients is at the heart of everything we do.

Brand-wise, I’m most proud of the trust we’ve built and the transformations we’ve helped make happen. Seeing our clients go from overwhelmed to thriving is what drives us. Whether we’re helping a solo entrepreneur finally take that dream vacation or supporting a non-profit in maximizing their impact, every win for them feels like a win for us.

If there’s one thing I want readers to know, it’s that Zen Assistants exists to simplify your life and amplify your impact. Whether you need a few hours of support each week or a dedicated team to overhaul your systems, we’re here to make it happen. Your time is precious, and our mission is to help you spend it doing what you love.

We’re always looking for the lessons that can be learned in any situation, including tragic ones like the Covid-19 crisis. Are there any lessons you’ve learned that you can share?
The COVID-19 crisis was a wake-up call in so many ways—not just personally, but professionally. It forced me to reevaluate how I run my business and support my clients.

One of the biggest lessons I learned was the importance of flexibility. During the pandemic, everything shifted. Clients needed help adapting to remote work, managing new tools, and restructuring their operations. It showed me just how valuable it is to have systems that can pivot quickly when the unexpected happens. That’s something I now emphasize in everything we do at Zen Assistants—creating processes that are solid enough to work but flexible enough to evolve.

I also learned how crucial it is to lean into relationships, whether it’s with clients, my team, or even other entrepreneurs. The crisis highlighted the importance of having a support system—people to brainstorm with, troubleshoot challenges, and celebrate small wins during uncertain times.

On a more personal level, COVID taught me to slow down and focus on what really matters. As a mom, wife, and business owner, the pandemic reminded me of the value of time and the importance of prioritizing my energy. It’s a lesson I pass on to my clients, too—sometimes simplifying your life or business is the biggest step toward success.

Finally, it underscored the resilience of the human spirit. Watching businesses innovate, adapt, and rise to the challenge was incredibly inspiring. It reinforced my belief in the work we do at Zen Assistants—helping people reclaim their time and energy so they can thrive no matter the circumstances.

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