Today we’d like to introduce you to Tanner Barton.
Hi Tanner, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Baseball shaped my life. I was a pitcher growing up until an injury ended my time on the mound. But the game never left me. In 2015, I founded Diamond Krew Apparel in Salt Lake City—a brand born from the intersection of baseball culture and fashion-forward design.
Diamond Krew isn’t just about clothes—it’s about identity. We create gear that speaks to the soul of the game while being stylish enough for everyday life. What started with a few sketches is now gaining momentum, and I believe it’s ready for the big leagues.
We recently launched our own on and off the field sunglasses that have quickly taken off and you can see them being worn everywhere.
diamondkrewapparel.com
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The biggest challenge has been trying to find the right partners that are wanting to grow with you and someone who has the same vision.
Another challenge at the start was getting the brand noticed being a small business with no marketing budget. Even with a small budget we have been able to grow our social media presence to over 200,000 followers.
Alright, so let’s switch gears a bit and talk business. What should we know?
Baseball shaped my life. I was a pitcher growing up until an injury ended my time on the mound. But the game never left me. In 2015, I founded Diamond Krew Apparel in Salt Lake City—a brand born from the intersection of baseball culture and fashion-forward design.
Diamond Krew isn’t just about clothes—it’s about identity. We create gear that speaks to the soul of the game while being stylish enough for everyday life. What started with a few sketches is now gaining momentum, and I believe it’s ready for the big leagues.
We recently launched our own on and off the field sunglasses that have quickly taken off and you can see them being worn everywhere. Our sunglasses are the same great quality as the larger brands but for a fraction of the cost. There is no reason you need to spend an arm and a leg for a good pair of sunglasses.
diamondkrewapparel.com
Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
When owning a business there will always be risks. Especially with a clothing brand. You have no idea what designs/items will sell. You have to order items in that you think will sell. There are always risks when we order new stuff in but in order to grow you have to take those risks.
Contact Info:
- Website: https://diamondkrewapparel.com
- Instagram: https://www.instagram.com/diamondkrewapparel/?hl=en
- Facebook: https://facebook.com/diamondkrewapparel
- Twitter: https://twitter.com/diamondkrew_
