Today we’d like to introduce you to Courtney Lay.
Hi Courtney, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Hi, I am Courtney, the creator behind @supreme.x.court, based in Central Florida. My wellness journey began six years ago in the fitness space, specifically in boxing. Boxing was far more than a physical sport for me; it was a mental, emotional, and spiritual practice that challenged my limits, built deep resilience, and unlocked a passion for total body wholeness.
Since 2020, my brand has evolved to integrate all dimensions of my life, allowing me to authentically express myself and connect with a community of women who share similar values. What began as personal documentation of early morning boxing, functional nutrition, and mindful self-care routines grew into an engaged community focused on elevating everyday life. My content highlights everything from active recovery and mindful beauty to local Central Florida gems and visits to Walt Disney World, which I truly believe might be the ultimate self-care experience.
Today, I work with brands not just as a content creator, but as a strategic partner, combining my business strategy background with creative direction to weave wellness, local culture, and thoughtful lifestyle experiences into curated, authentic storytelling. My core mission is simple: share joy through lived experiences and inspire modern women to embrace their inner whimsy while prioritizing their wellness.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It has definitely not been a straight or effortless path. One of the greatest challenges has been finding alignment across all the hats I wear: graduate student, mother, creator, non-profit board member, and consultant.
In the beginning, it was tempting to separate those worlds completely. The influencer space often pressures creators into narrow boxes. Learning to own my multidimensional background, combining analytical business acumen with creative visual direction, took time and intentionality. Navigating time management, setting firm boundaries around rest, and treating creative endeavors with the operational discipline of a business were major hurdles that ultimately shaped my approach.
As you know, we’re big fans of Create.Scale.Lead (CSL Consulting). For our readers who might not be as familiar what can you tell them about the brand?
Create Scale Lead is a boutique consulting firm that serves entrepreneurs and larger organizations build scalable systems, optimize operations, and create sustainable financial growth. We help entrepreneurs and businesses develop the systems, processes, and operational framework to support financial and market growth.
I would consider content creation as a major pillar within my professional career. This work has enabled me to grow vastly across platforms and collaborate with brands on enagaging and consumer centric campaigns.
Can you talk to us a bit about happiness and what makes you happy?
What makes me genuinely happy is living life with a complete 360-degree perspective, where every priority, passion, and responsibility flows together rather than competing for my energy. I feel deeply fortunate to have clarity around what gives me life and vitality. My natural instinct for balance and structure allows me to use my professional career as an engine that supports the lifestyle and hobbies I adore. Sharing those passions as a content creator, championing brands I genuinely respect, and showing my community that you do not have to sacrifice joy to build sustainable success is where I find my greatest fulfillment.
Contact Info:
- Website: https://createscalelead.com
- Instagram: supreme.x.court
