Today we’d like to introduce you to Cristina Placyk.
Hi Cristina, so excited to have you with us today. What can you tell us about your story?
In 2018 I started my fitness journey. I decided to make a lifestyle change after 40 yrs. of making excuses. When I reached my weight loss goal, I set what I thought would be an “unobtainable” goal. I wanted to become an NPC Bikini Competitor. With the help of my coach, I mastered an overall transformation. My lifestyle changed completely for the better. After my transformation, I jokingly named my coach the “MILF Maker” because I actually fell in love with fitness at such a late age. I became “MILF Made” (Mom’s in love with Fitness). I have a crazy sense of humor and I’m always wearing funny t-shirts. So why not make them myself? This business was created in fun and to share with others in the fitness community! This is how my brand began.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
In every business, there are obstacles, and nothing goes smoothly. It’s all in how you take it. I’ve been making strides in the 2 years that I’ve been in business, but I wish I had more “free time” to promote my business. I work as a full-time Practice Administrator at an Urgent Care Office. COVID took over and slowed down my plans. I was unable to spend as much time as I wanted in marketing, creating new products, working with local companies, etc., during that time.
As a self-funded company, I also have to stay within a certain budget, so my product selection is not as wide as the bigger corporate companies. The economy is not the same as it was pre-COVID. Small businesses are working hard to stay in business with high costs of the product. I decided not to raise my prices which results in a loss for me, but I’d personally rather take that loss at this time to see my brand name spread.
Thanks – so what else should our readers know about MILFwear LLC?
MILFwear, LLC is an E-Commerce based fit wear business. We recently started selling out of brick-and-mortar businesses locally. Our fit-wears brand may not be for everyone, but we found our niche! We like to cater to those that have a “carefree” and fun attitude with a dirty-minded twist. Although the brand is MILFwear (moms in love with fitness), you do not have to be a mom to wear our clothing. We have both men’s and women’s products.
What sort of changes are you expecting over the next 5-10 years?
Of course, my goal is to grow bigger in 5-10 years. I would love to retire from the health care industry and work solely for my brand. I would like to see more influencers, athletes, and everyday customers wearing my creations! It’s such a gratifying thing to see someone where something that you’ve worked hard to create.
Contact Info:
- Website: www.mymilfwear.com
- Instagram: https://www.instagram.com/milfwearllc
- Facebook: https://www.facebook.com/Milfwear/
