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Inspiring Conversations with Dino Ferri of Spice Is Nice

Today we’d like to introduce you to Dino Ferri

Hi Dino, so excited to have you with us today. What can you tell us about your story?
I have always been a spice junky, and 9+ years ago started a hot sauce company (Hotter Than El). When I retired from my real career (zoo management), I decided to open a store that carried only spicy groceries from around the world. 3 years later, here I am!

We all face challenges, but looking back would you describe it as a relatively smooth road?
Not smooth at all. I opened right at end of COVID, so the first 6 months I only had about 1/10 of shelves with products due to all the shipping problems from COVID.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Spicy foods and drinks from around the world.

We’re always looking for the lessons that can be learned in any situation, including tragic ones like the Covid-19 crisis. Are there any lessons you’ve learned that you can share?
Yes, be patient!

Pricing:

  • I have items from $1.50 all the way you $25

Contact Info:

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