We’re looking forward to introducing you to Kristine Iverson. Check out our conversation below.
Good morning Kristine, we’re so happy to have you here with us and we’d love to explore your story and how you think about life and legacy and so much more. So let’s start with a question we often ask: Have any recent moments made you laugh or feel proud?
I friend from Colorado who called and told asked me my building number. She told me she had sent me a package and it was there. Had I received it? I opened my door and nothing was there. I began walking to my mailbox. Then I see my friend, her husband and their 8 year old daughter who yelled “Surprise!” They were the surprise package at my door, unexpectedly!! I loved it!!
Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, I’m Kristine Iverson. I’m a mental fitness speaker, author, and founder of CROW Practice. I have over 25 years of experience in health and wellness, I specialize in helping individuals and organizations build healthier relationships with stress so they can thrive, not just survive.
Earlier in my career, I faced burnout while working what I thought was my dream job aboard cruise ships. That experience shifted how I understood well-being and deepened my commitment to creating practical, meaningful tools for everyday mental fitness. That commitment became the foundation for what is now CROW Practice.
CROW Practice stands for Coordinated Response on Wellness. We serve as a hub of wellness experts, partnering with event planners and corporate leaders to bring impactful, evidence-based experiences to conferences, meetings, and retreats. From mindfulness stations to movement sessions, our activations are designed to recharge the nervous system and enhance productivity through well-being.
I’ve been honored to share this work on national platforms including “The Blox” TV show, as well as through my writing and speaking. But at the heart of it, my mission is simple: to help people find calm in the chaos and to remind them that their wellness matters at work, at home, and everywhere in between.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What relationship most shaped how you see yourself?
The relationship that most shaped how I see myself was with my older sister, Jennifer Iverson. She passed away unexpectedly when I was just 12 years old, and losing her at such a young age changed me forever. Jennifer was someone I deeply admired—her confidence, kindness, and ability to light up any room left a lasting imprint on me. She believed in me in a way that made me want to live up to her example. Her passing not only shaped how I see myself, but also how I see the world—it taught me that life is fragile, that love should be expressed often, and that every day is an opportunity to honor the people who inspire us. I carry her with me in the way I work, the way I show up for others, and the way I choose to live my life with purpose.
When did you stop hiding your pain and start using it as power?
I distinctly remember, making the conscious decision that regardless if CROW was successful or not, it was a worthy devotion. Even if I would never be able to pay myself, it gave me the purpose I was searching for. Anyone starting something from nothing, with no roadmap, no funding and not a lot of business background will struggle. I have repeatedly had the lesson that many can be opportunistic and that’s simply humans looking out for themselves.
Next, maybe we can discuss some of your foundational philosophies and views? What are the biggest lies your industry tells itself?
One of the biggest lies the event industry tells itself along with the health and wellness industry is that “more is better.” The truth is that hustle culture can be damaging. Optimizing everything into a 10 step program can create stress, not healing. Wellness shouldn’t feel like a job. True wellbeing lies in simplicity, rest and doing less- not more.
Okay, we’ve made it essentially to the end. One last question before you go. If you knew you had 10 years left, what would you stop doing immediately?
If I had 10 years left I would stop feeling guilty for things I have not done and make each and every interaction I have meaningful.
Contact Info:
- Website: https://crowpractice.com/
- Instagram: https://www.instagram.com/thecrowpractice/
- Linkedin: https://www.linkedin.com/in/kristine-iverson-phr-0540a617/
- Facebook: https://www.facebook.com/thecrowpractice
- Youtube: https://www.youtube.com/@thecrowpractice
