We recently had the chance to connect with Casey Morris and have shared our conversation below.
Hi Casey, thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: What do the first 90 minutes of your day look like?
No two days of the week are the same, as I have several clients, provide a wide range of marketing services, and juggle competing deadlines.
However, most days, the first 90 minutes either start with a client call or responding to emails, checking advertising results, website metrics, or my clients’ social media accounts to respond to messages and comments.
And of course, I don’t sit down at the computer without a delicious iced espresso that I cold brew at home.
Can you briefly introduce yourself and share what makes you or your brand unique?
After spending nearly 10 years in the corporate world, I decided to take my hard-earned skills and try my hand at self-employment. I launched See Worthy Consulting just two years into that journey.
My vision for See Worthy Consulting was to provide small business owners with professional marketing services at a rate that fits their budget. It is nearly impossible these days to function in business without an online presence, and I wanted to close the gap so that every owner could get support.
Not only are my rates competitive, but I also offer a range of solutions for the DIY business owner. I provide website and social media audits to evaluate design/strategy and outline proposed changes. Social media content strategy is another favorite service for businesses that prefer to manage their own accounts. I also offer coaching sessions covering a broad range of topics to empower business owners with the knowledge they need for their self-service efforts.
Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What’s a moment that really shaped how you see the world?
As an Xennial, I grew up before the internet became prevalent. You might say that my world was fairly small and limited only to the places to which I could easily travel.
Then, when my family got home internet, everything changed. The world opened up.
At first, I was obsessed with the concept of chat rooms. It blew my mind that I could talk with someone across the globe in real time. I discovered many commonalities and celebrated differences.
Shortly after, I discovered my first website content management system (CMS). I built 3-4 websites between the ages of 15 and 17. I remember adding a website statistics tracker, one of the earliest analytics capabilities available, and I was so excited to see that people from all over the world had found and visited my site.
Then there was the advent of social media. As an outgoing and social person, I immediately jumped on every platform I discovered. The age of some of my social accounts is almost mind-boggling, as I was an early adopter of many of the most popular platforms: Facebook (2005), LinkedIn (2005), YouTube (2006), Twitter (2008), and Instagram (2012). I would have loved to join Instagram when it launched in 2010, but the Android app wasn’t released until 2012!
Websites and social media expand our resources for connecting, discovering, and learning. It was my passion for these online platforms that made me well-suited to a career in digital marketing.
What fear has held you back the most in your life?
Like many, I was afraid of failure. You can never fail if you don’t try, right?
I like to look back on my Facebook memories. I often see posts from 10 years ago when I was starting to dream of what self-employment would be like. But at the time, I don’t think I truly believed in myself. I was too afraid to leave a full-time job and venture out on my own. Perhaps I wasn’t confident enough in my skills, my ability to sell myself, or to manage all aspects of running a business.
However, after 10 years in corporate, I officially reached burnout. I had worked too hard for too long with little to no recognition. I often felt held back by business structures, inefficiencies, and departmental restrictions. I couldn’t help but see the big picture of how all aspects of marketing worked together, but I was regularly told to stay in my lane. I just wanted to produce the best work I possibly could!
No longer wanting to be pigeonholed, I realized that becoming a self-employed digital marketing consultant would be the best solution. Not only would it give me the ability to offer services in all the key areas of marketing that I was experienced in, but I could also help drive business owners towards the solutions that would best serve them. And even better, I could save them money doing it.
Success isn’t a permanent state; it’s something that you must regularly strive for. Failure, on the other hand, only happens when you give up.
Sure, so let’s go deeper into your values and how you think. Is the public version of you the real you?
Pretty much! What you see is what you get. Self-expression is very important to me, both in what I say and how I look.
I have dyed my hair vibrant colors off and on since I was in college. It might seem counterintuitive, but I feel more like myself with green hair than I do with my natural brown!
I am truthful, almost to a fault. I’ve often been told I’m blunt because I always share how I feel. Thankfully, I have learned to soften my approach a bit.
I also feel it is important to be genuine. I am equally likely to share my successes as I am my struggles. It’s the human condition, and I think it can often help people to see others as imperfect. No one is infallible!
Okay, so before we go, let’s tackle one more area. Are you tap dancing to work? Have you been that level of excited at any point in your career? If so, please tell us about those days.
I’m not sure if anyone is truly tap dancing to work unless they’re a professional dancer!
However, I can best liken this feeling to the excitement of starting a new project. When I get a new contract for a website or logo design, for example, I’ll often go over ideas in my head during my off time. I’ll sometimes even dream that I am jumping into the project, which is my subconscious’s way of processing my eagerness to get started.
I also struggle with putting creative projects down once I get started. Whether I’m editing a video for a client’s YouTube channel or redesigning a website, it’s difficult to stop once I get started. I can’t wait to deliver the end result, but I often have to force myself to pause and take a break.
Contact Info:
- Website: https://seeworthyconsulting.com/
- Instagram: https://www.instagram.com/seeworthyconsulting
- Linkedin: https://linkedin.com/company/seeworthyconsulting/
- Twitter: https://twitter.com/see_worthy_
- Facebook: https://www.facebook.com/seeworthyconsulting
- Yelp: https://www.yelp.com/biz/see-worthy-consulting-orlando
- Youtube: https://www.youtube.com/@seeworthyconsulting/
- Other: https://www.tiktok.com/@seeworthyconsulting
