Today we’d like to introduce you to Brianna Alford
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Brianna Wicks Candle Co. was truly a ‘Covid baby’—born in 2020 during such a difficult time for so many. What started as a simple hobby quickly transformed into something beautiful. I began making candles out of love, and when I shared them on social media, the response was incredible. That led to invitations to local pop-up shops, where I received amazing feedback that confirmed I was right where I needed to be.
If you had asked me five years ago where I saw myself, I never would have imagined collaborating with brands like West Elm Orlando or Orlando City Soccer. Brianna Wicks Candle Co. has grown into something truly special, touching so many lives along the way. I’m beyond grateful for the support of my amazing customers who continue to make this journey possible!
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road, but every challenge has played a role in shaping Brianna Wicks Candle Co. into what it is today. Starting a business during a global pandemic came with a lot of uncertainty—supply chain issues, sourcing quality materials, and simply figuring out how to turn a passion into a full-fledged brand. There were moments of doubt, times when I questioned if I was on the right path, but the support from my customers kept me going.
Another challenge was balancing everything as the business grew. From hand-pouring every candle to managing social media, attending pop-up shops, and working with larger brands, it’s been a learning experience every step of the way. But despite the obstacles, I wouldn’t change a thing. Every struggle has been a lesson, and seeing how much people love my candles makes it all worth it!
As you know, we’re big fans of Brianna Wicks Candle Co.. For our readers who might not be as familiar what can you tell them about the brand?
Brianna Wicks Candle Co. is more than just a candle company—it’s an experience. We specialize in hand-poured, high-quality candles that transform any space with captivating scents. Each candle is crafted with premium ingredients, ensuring a clean burn and long-lasting fragrance.
What sets us apart is the thoughtfulness behind every scent. Our collections are carefully curated to evoke emotions and memories, whether it’s the warmth of a cozy fall evening, the freshness of a seaside retreat, or the indulgence of a sweet bakery treat. We take pride in creating candles that resonate with our customers on a deeper level.
Brand-wise, I’m most proud of the community we’ve built. Seeing how much people connect with our products and how our candles become a part of their daily lives is truly rewarding. We’ve grown from a small passion project into a brand that people love and trust, and that means everything.
For those who are just discovering Brianna Wicks Candle Co., I want them to know that we pour love and intention into every candle. Whether you’re looking for a signature scent for your home, a thoughtful gift, or a way to elevate your space, we have something special for you!
So maybe we end on discussing what matters most to you and why?
What matters most to me is creating something that brings people joy and comfort. Candles have a way of transforming spaces, setting the mood, and evoking emotions, and knowing that something I’ve created can brighten someone’s day or make their home feel more inviting means everything to me.
Beyond the products themselves, I value the connections I’ve built through Brianna Wicks Candle Co. The support from my customers and the community we’ve created is truly special. Every order, message, and repeat customer reminds me why I started this journey in the first place—to share my passion and make a positive impact in people’s lives.
At the end of the day, it’s about more than just candles; it’s about the feeling they bring. That’s what drives me to keep growing and creating.
Contact Info:
- Website: https://www.briannawicks.co
- Instagram: https://www.instagram.com/briannawickscandleco
- LinkedIn: https://www.linkedin.com/in/briannawickscandleco/
Image Credits
Brianna Alford
