Meet Colette Brown of CB Consulting-Getsocialwithcolette

Today we’d like to introduce you to Colette Brown.  

Hi Colette, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
My story has some interesting twists and turns, but the pandemic was the catalyst to the Colette you see today. For most of my career, I worked in retail in the Central Florida area revamping troubled locations that were struggling to make sales due to a lack of operational processes and brand appeal. I would turn each location around within months and find innovative ways to enhance the customer experience using digital marketing. Doing this gained the attention of corporate which allowed me to travel to other locations to do the same but eventually left me without a job as locations started to close down due to restructuring. So here I am without a job after relocating. After many failed attempts to get a new retail job, I decided to take a break and spend time with my mom. During this time, the pandemic hit, and all my plans for the future quickly started to transform. To pass the time I asked for the opportunity to help transform my first client’s business and revamp her brand. I started a full relaunch including new branding, elevated packaging, a new website, and an impactful social strategy creating content to gain brand awareness. Her brand started to gain a lot of buzz and a lot of interest in who was behind the revamp. After growing her TikTok from 3000 to 31,000 followers in a few weeks and multiple sold-out launches…CB Consulting (@getsocialwithcolette) was born. It’s crazy to think that I never thought about this path as I was always the friend that created the best content for our trips and activities. I have always wanted to work with dream builders as they build their brands from scratch.

Now I get to travel to help entrepreneurs build/revamp their brands and create amazing content that increases their visibility and sales online through social/content strategy and brand coaching. I love creating content so much that I create content on my activities and UGC content for brands on @allthingscolette.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
Creating a digital business that looks like you play on the phone making TikToks all day doesn’t translate as “serious work” to many. Even though social media is a billion-dollar industry there is still so much skepticism around making money using social media. I come from a traditional Caribbean background where many people don’t consider social media or creative careers a “real job”. A real job for most Caribbean people means working for the government, working in tourism, or civil duty work that has a more tangible element to it. So I often struggled to gain support from family, and friends around me on my new journey because it didn’t look like anything they were familiar with. Pair that with my own self-doubt that delayed my start in the beginning as I subconscious felt like I wasn’t worthy of the success this journey could bring forth. Eventually, I had to accept that the cheerleading section wasn’t going to prove that I was on the right track but my alignment with my purpose and determination was going to do that on its own.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
CB Consulting-(@Getsocialwithcolette) is a content marketing business that focuses on strategy in social media and creative content to increase visibility online and build impactful brands on/offline. I offer brand coaching for product-based businesses with their overall rebranding, launching strategy, and creating high-performing content that attracts their ideal client. For service-based businesses elevate their brand presence online even though they may have a small audience.

1:1 Strategy Session ( Social and Brand Clarity)

Social Audits

VIP Days (Launch Development, Content Creation, Systems)

Brand Coaching (Brand Development, Rebranding)

UGC Content -Done for You-Create Content for your product for promotional social use

I also accept speaking engagements and monthly retainers to be your social marketing strategist for your brand.

Are there any apps, books, podcasts, blogs, or other resources you think our readers should check out?
Sarah Jakes “Don’t Settle for Safe”

Paulo Couelo “The Alchemist”

You are a Badass (Jen Sincero)

Contact Info:

• Website: www.bit.ly/3oH1nVR
• Instagram: https://www.instagram.com/getsocialwithcolette/
• Facebook: https://www.facebook.com/getsocialwithcolette 

Image Credits
Joyanne Panton