Today we’d like to introduce you to Olivier Chemin
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Olivier and Marcela Chemin got married in 2009, Olivier is the CEO of a highend beauty salon chain in Brazil with more than 60 beauty salons. Marcela is an architect responsible for the projects of all beauty salons and specialized in house remodeling and decoration. Together they plan to give a better life style for their kids. In 2016 when Olivier was developing the internationalization of the salons they fell in love with Windermere area in that moment they start the plan to open the first US location of Jacques Janine
Olivier Chemin is the third generation of the founders of the company, graduated in business in Canada he brought to US a new concept of beauty, the “Complete Beauty” with its first salon opened four years ago in windermere, Olivier Chemin and his wife Marcela Chemin are the heads of the development of the chain in US, with two salons already installed in Florida (Miami and Windermere) they lead 12 well trained beauty professionals to keep making history with this one of a kind beauty salon.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Establishing a new business in a foreign country proved to be a challenging journey. Adapting to a new culture and introducing innovative concepts required resilience and determination. It took around three years of hard work to gain traction and build a solid foundation.
Alright, so let’s switch gears a bit and talk business. What should we know?
Back in 2018 Jacques Janine Windermere was opened and still is at the same location, the region was growing a lot, and still, they choose that location looking to the future, today the salon is a success, they provide to its clients a one of a kind experience with filtered and vitaminized water for hair treatments, hair washer with massages, fresh made expresso, different degustations on weekends, all kind of hair and aesthetic services with a very well trained team. Jacques Janine salon is a real one of a kind experience for their clients
In 1958, the couple Jacques and Janine Goossens opened the first salon that took their names in São Paulo, Brazil. Today their names are synonymous with Beauty and Quality in services. Precursor of the Day of the Bride and Technology in Aesthetics, the Jacques Janine brand has a trajectory signed by Elegance and the development of the concept of “Complete Beauty,” where in a single environment, the Beauty of the Body and the Well-Being of the Mind are completed.
The Jacques Janine chain has more than 60 beauty salons throughout Brazil. It has defined itself as a salon set apart by its elegance. The brand creates a unique environment where body, beauty and wellbeing are cared for together. In Jacques Janine shops, customers find high quality treatments provided by trained professionals. The brand is considered the biggest beauty chain in Latin America. It is highly visible within the growing beauty market. The Company provides highly regarded training programs and constant improvements in their training in services in all aspects of beauty and spa.
The brand is very successful throughout Latin America and continues to grow now in the US. Currently the 64 franchises in Brazil are able to provide an average of 100,000 services each month through their 3,000 beauty professionals.
The crisis has affected us all in different ways. How has it affected you and any important lessons or epiphanies you can share with us?
The pandemic forced businesses to pivot rapidly, whether by adopting strict hygiene protocols, embracing digital tools for scheduling and consultations, or offering new services like at-home care kits. It also highlighted the value of maintaining strong client relationships and community trust, which became essential for survival in uncertain times. Additionally, salons learned to diversify revenue streams and invest in innovation to better prepare for future disruptions.
Contact Info:
- Website: https://www.jjwindermere.com
- Instagram: @jacquesjaninewindermere
