Today we’d like to introduce you to Ryan Danley.
Hi Ryan, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
2015 a band I was in broke up… while tryin to regroup and find my next musical endeavor. I began exploring another love & passion I have, which is for Halloween & horror. In late 2016, I remember like yesterday, I was in line at Halloween horror nights later that year and in my notes on phone I started to create a name, tee ideas, and other aspects I wanted for my company… so I learned how to make fun items like soap, dolls, jewelry as well working on tee designs. Mid 2017, I started going strong on Instagram as well. I had my first two events that year. Online I looked to reach out to other brands, network, market and build the brand and with events, it started locally in 2017 which quickly turned into southeast by 2018. Major horror conventions such as spooky empire, days of the dead as well wholesale retail footprints have all helped to grow the DOA CO. brand. I continue today to do events as well create a unique product that is for the passionate fan!
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
There is always trial/error. Whether with products, production, events… it’s a huge learning curve. To start your own business and run it alone… but it’s super rewarding and a labor of love. Mistakes or problems actually help you learn what works and doesn’t so the bumps in the road I try to look at as moments of growth and opportunity. But like most, my bumps in the road are finance, production, timing, algorithm, etc.
Alright, so let’s switch gears a bit and talk business. What should we know about your work?
DOA CO.
I make one of a kind fashion tees & goods for the ghoulish mortal possessed by a spooky lifestyle.
Specialize in making art/tee designs for the true fan of movies, tv, themes that I myself are truly passionate about.
I’m truly proud of creating tees/goods that people truly fall in love with and proud to wear/have.
What sets doa co. apart is the fashion/design for tees/themes… a lot of companies on Instagram go for the safe bet of commonly used / most popular movies/characters but I only produce things that I truly love so it’s for a fan by a fan… and it’s out of the box ideas/designs.
Where do you see things going in the next 5-10 years?
I feel like small biz / Instagram will only continue to grow in popularity bc of major shifts/changes in the retail shopping world. The more and more people shop online it allows small companies to take center stage and be discovered throughout social media.
Pricing:
- $25 tees
Contact Info:
- Email: deathofabsolution@gmail.com
- Website: DOACO.STORENVY.COM
- Instagram: https://www.instagram.com/doa_co/?hl=en
Image Credits
doa co.
