Today we’d like to introduce you to Seth Randerson
Hi Seth, we’d love for you to start by introducing yourself.
My journey begins in Coral Springs, Florida, where I grew up with a passion for basketball and an entrepreneurial mindset. Even in high school, I knew the traditional path wasn’t for me—I wanted to build something of my own. I started several small businesses and projects early on, gaining invaluable skills and learning to think creatively. Being surrounded by ambitious and unconventional people—athletes, artists, and entrepreneurs—inspired me to carve my own unique path.
When I moved to Orlando for college, I quickly fell in love with the city—its incredible people, vibrant food scene, exciting attractions, and creative energy. Working at a leading talent agency gave me the confidence and skills to start my own venture, and I knew from the beginning that I wanted to build something different. I didn’t just want to create another marketing agency; I wanted to create a media and marketing company that truly showcases Orlando’s best businesses, attractions, and creators, bringing their stories to life. Digital Empire Media was built as a tribute to the city we all love—a way to shine a spotlight on its beauty and potential.
Our mission has always been to serve Orlando by highlighting its best businesses, attractions, and creators, bringing their stories to life through impactful social media strategies and video production. By combining marketing expertise with a love for storytelling, we’ve established ourselves as a platform that connects audiences to the heart of this city. Through viral video content, influencer partnerships, and innovative strategies, we’ve helped businesses across Orlando gain massive exposure and significant growth.
At just 23 years old and with Digital Empire Media approaching its third year, I’m proud of what we’ve accomplished, but I know this is only the beginning. My ultimate vision is to continue building a media and marketing company that not only supports Orlando’s businesses but also celebrates its unique culture and community. This city has given me so much, and I’m dedicated to making Digital Empire Media a lasting tribute to Orlando’s vibrancy and innovation.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The journey has definitely been filled with challenges, but what is entrepreneurship without its ups and downs? It took me several businesses and endeavors to land where I am today with Digital Empire Media. Along the way, I’ve learned that in business, every loss is a step closer to the next win. One of my favorite entrepreneurs, Gary Vee, said it best: “Entrepreneurship is like UFC. Everybody loses.” That mindset shaped my approach early on.
As an entrepreneur, you can’t be afraid to fail, because every failure carries valuable lessons that prepare you for your next opportunity. Each loss and each failed venture taught me something new—whether it was about resilience, strategy, or creativity—and ultimately led me to build the foundation for Digital Empire Media.
While the road hasn’t been smooth, I view the struggles as necessary steps in my growth, both as a business owner and as an individual. Every challenge has brought me closer to success, and I wouldn’t trade those lessons for anything.
Appreciate you sharing that. What should we know about Digital Empire Media ?
Digital Empire Media is a full-service media and marketing agency based in Orlando, specializing in content creation, social media management, influencer marketing, and viral video campaigns. What sets us apart is our deep commitment to showcasing Orlando’s best businesses, creators, and everything this city has to offer. We’ve built a platform that highlights the beauty, culture, and creativity of Orlando, shining a light on its vibrant community through engaging and impactful media.
What makes us truly unique is our ability to blend storytelling with strategy. While many agencies focus solely on traditional marketing tactics, we believe in crafting content that resonates deeply with audiences and sparks meaningful connections. Through powerful content creation, we’ve been able to highlight the creativity and diversity that defines Orlando, bringing a fresh perspective to the city’s dynamic businesses and creators.
I’m most proud of the impact we’ve had in helping Orlando-based businesses gain exposure and thrive. We’ve generated hundreds of thousands of views for local companies through video content, influencer partnerships, and social media strategies. We’ve also produced multiple viral videos for a number of restaurants and attractions, expanding their reach and engagement. One of our most notable successes was creating a TikTok video for Tartini that garnered over 600,000 organic views, resulting in an influx of new customers and substantial revenue growth for the restaurant. It’s these moments that remind me of the power of our platform and the incredible potential of Orlando’s local businesses, as well as the power of social media to drive real change, bringing businesses closer to their audience and fueling incredible growth and engagement.
Looking ahead, I’m excited to continue growing Digital Empire Media and expanding our reach beyond the restaurant and food & beverage industries. While we’ve seen incredible success working with local restaurants, we’re eager to collaborate with Orlando-based businesses and creators across all industries. Our goal is to build more diverse partnerships that further elevate the city’s creative community while helping our clients grow in innovative and impactful ways.
What I want readers to know is that Digital Empire Media is not just about marketing strategies—it’s about amplifying the voices and stories of Orlando’s vibrant community, helping local businesses and creators reach their full potential, regardless of their industry. Whether you’re a restaurant, an artist, or a tech startup, we’re passionate about creating tailored solutions that connect you with your audience in authentic, engaging ways.
We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
One thing that surprises most people is that all of the viral success we’ve achieved for the clients and companies we’ve produced content for has been 100% organic, without the use of paid ads or promotion. While we absolutely understand the value of paid advertising and use it strategically when appropriate, our success with organic content showcases our ability to create authentic, engaging material that naturally resonates with audiences.
This organic-first approach has given us a clear understanding of what truly connects with the viewer on the other side of the screen. We’ve learned how to craft content that grabs attention, sparks engagement, and drives results—all while navigating the unique nuances of each platform down to a science.
By mastering organic content, we’ve demonstrated that authentic storytelling has the power to drive incredible results. This expertise complements our paid strategies and ensures we deliver impactful outcomes for our clients, whether through organic reach or targeted ads.
We can’t wait to share what’s next as we continue to grow and bring fresh, impactful content to the Orlando community. If you’re a business or creator looking to amplify your voice and make a lasting impact, let’s connect and make your story heard.
Contact Info:
- Instagram: https://www.instagram.com/digitalempiremedia/
- Other: https://www.tiktok.com/@digitalempiremedia
