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Meet Shika Rogers of So Shik Lashes

Today we’d like to introduce you to Shika Rogers

Hi Shika, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
My journey into the lash industry is one of resilience, determination, and a commitment to never give up. It all began when I moved to Tallahassee, Florida, during a challenging time in my life I was homeless and fighting to find stability. Determined to change my circumstances, I worked tirelessly to get back on my feet and eventually enrolled in school.

While in school, I received a financial aid refund that was, at the time, the most money I’d ever had in my life. I saw it as a once-in-a-lifetime opportunity to create a better future for myself. I knew I wanted to pursue a career in the beauty industry, but starting a makeup business felt out of reach due to the high cost of supplies.

One day, a fellow student asked if I could be a lash model for her to practice lash extensions on. As I lay there, I couldn’t help but think about how excited I was to get lash extensions and realized many others likely felt the same. That moment sparked an idea—I wanted to learn how to do lashes. When I shared my thoughts with a friend, she gifted me a lash training course for my birthday. That thoughtful gesture changed the trajectory of my life.

I began practicing on anyone who would trust me to work on them. With time and dedication, my skills improved, and I started building a loyal clientele. My passion for lashing, coupled with the ability to enhance someone’s confidence and beauty, only grew stronger. Eventually, I opened my own salon, So Shik Lashes, and even started training others in the art of lash extensions.

This career not only helped me overcome homelessness but also allowed me to create a life I’m deeply proud of. It’s incredibly fulfilling to share the skill that transformed my life while empowering others to feel beautiful and confident. So Shik Lashes represents much more than a business it’s a testament to the power of perseverance and the belief that beauty can truly change lives.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
When I first started my lash business, one of the greatest challenges I faced was building a strong and loyal clientele in Tallahassee. It required patience, consistency, and a deep commitment to delivering quality service. Now, as I begin the journey of restarting my business from scratch in Orlando, I’m once again navigating the process of establishing connections, earning trust, and growing my client base in a new market. While starting over comes with its challenges, I’m approaching this opportunity with renewed focus and determination to rebuild and thrive.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
What do you do, and what do you specialize in?

I specialize in high-quality eyelash extensions tailored to each client’s desired look whether they prefer a natural enhancement or a glamorous finish. Eyelash extensions involve meticulously applying individual extensions to each natural lash, resulting in a lightweight, long-lasting look that feels comfortable and enhances your natural beauty.

What are you known for?

I am known for creating stunning lash extensions and delivering exceptional customer service that keeps clients returning time and again. Additionally, I am recognized for my quality lash extension training programs, designed to equip aspiring lash artists with the skills, knowledge, and tools they need to excel in the lash industry.

What sets you apart from others?

What sets me apart is my genuine care for my clients and students. I prioritize creating a welcoming and supportive environment, ensuring everyone I work with feels confident, comfortable, and valued. Whether enhancing beauty with lash extensions or empowering students with new skills, I am committed to helping others feel their best.

What are you most proud of, brand wise?

I am especially proud of my comprehensive and affordable lash extension training program, Mastering Lash Extensions: A Complete Lash Training Course. For just $25, this course makes the art of lash extensions accessible to anyone with a passion for beauty, providing all the resources needed to launch a successful career as a lash artist.

What do you want readers to know about your brand and services?

So Shik Lashes is a brand built on trust, quality, and care. Whether you’re looking for flawless eyelash extensions or seeking a training program to kickstart your lash career, So Shik Lashes is dedicated to making you feel confident, beautiful, and supported every step of the way.

Do you have any advice for those just starting out?
My advice for those just starting out is to remember that the best time to begin your journey to success is now. Don’t let the enormity of the goal overwhelm you focus on taking small, consistent steps forward. Each step brings you closer to your ultimate goal, and the big achievements will naturally follow as a result of your dedication and persistence.

Pricing:

  • $25 mastering lash extensions: A Complete Lash training course

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