Today we’d like to introduce you to Zoia Mitrofanova.
Zoia, we appreciate you taking the time to share your story with us today. Where does your story begin?
Today I’m a UGC creator behind @zoiactivelife, making content for brands in fitness, wellness, skincare, and lifestyle. I’ve worked with brands like BOOST, Corkcicle, NOW, Born Bathing, Harlo, and many others, and my rule is simple: I only share what I would genuinely use myself. That’s what makes the content feel real, and that’s what brands come to me for.
But getting here wasn’t a straight line. My journey in the U.S. started about four and a half years ago, and like a lot of people, I tried many different paths: I worked as a nanny, in cleaning, as a music teacher, at a café, and at a sports center. Every job helped me grow my character, my skills, and my confidence.
Along the way, I also started a travel blog. I dreamed of becoming a big travel blogger, but right now it takes a lot of time and money to do it fully. I still travel and film whenever I can, though, and growing my travel blog alongside my brand content is still one of my big goals.
Creating content has always been my passion. Since wellness and fitness were already a big part of my life, creating video content for brands in that space felt like the perfect fit, and that’s where I found myself.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Not at all, and I think that’s what made me who I am today.
Moving to a new country was the first big challenge. Everything was new: the culture, the system, the people, and of course the language. English wasn’t my first language, so at the beginning even simple conversations took courage. Every job I had here became a chance to practice, speak more, and feel more confident.
Content creation has its own challenges too. It takes time to learn filming, editing, lighting, and how to tell a story in 30 seconds. And as a UGC creator, you hear “no” or no response at all much more often than “yes.” There are definitely moments when I feel discouraged and want to give up.
But I’ve learned one thing: if you keep going, you will get there. Every video makes the next one better, every brand makes the next collaboration easier. And no matter how hard things get, I always try to stay kind and keep helping others along the way. That’s what I hold on to on the hard days, and it always comes back to you.
Appreciate you sharing that. What should we know about Zoia Active Life (@zoiactivelife)?
Zoia Active Life is my UGC content creation business. I create authentic video and photo content for brands in fitness, wellness, skincare, and lifestyle, content that feels like a real recommendation from a friend, not an ad.
I specialize in short-form videos for social media and paid ads: product demos, routines, testimonials, and lifestyle content that shows how a product naturally fits into everyday life. Fitness and wellness aren’t just my niche, they’re my actual lifestyle, so brands get content from someone who truly lives what she films.
What sets me apart is honesty. I only work with products I would genuinely use, and I never fake experiences or results. I also care a lot about atmosphere: calm, cozy, aesthetic visuals that make a brand feel warm and trustworthy.
I’m proud to have worked with brands like BOOST, Corkcicle, NOW, Born Bathing, Harlo, and many others. Every collaboration has helped me grow as a creator.
For brands, I offer single videos as well as content packages, with flexible usage rights for organic posts and ads. If you’re a brand looking for real, relatable content, I’d love to hear from you. You can find me on Instagram at @zoiactivelife.
So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
I’m always open to working with brands that care about quality and authenticity, especially in fitness, wellness, skincare, and lifestyle.
Brands can reach me directly through Instagram at @zoiactivelife or by email at mikhailovna.ra@gmail.com. Whether you need a single video for social media, lifestyle or product photography, a content package for a campaign, or ads with usage rights, I’m happy to create something that fits your brand.
And if you’d like to support me as a creator, the best way is simply to follow along on Instagram, share my content, or recommend me to a brand you love. Every follow and every kind word truly means a lot and helps me keep growing.
Contact Info:
- Website: http://ugcportfoliozoiia.my.canva.site/
- Instagram: https://www.instagram.com/zoiactivelife
